I graduated with a BA and MA in linguistics from Harvard University in the late ’90s. At the time, I had no idea how applicable my major would become to the emerging field of search engine marketing.
I began my career at Backcountry.com as the site’s first content manager, helping grow the company into a top online retailer of outdoor gear.
This experience led me to Google where I built and managed paid search campaigns for Fortune 500 companies across virtually every industry. I finished my tenure there as a product specialist designing AdWords and Google Analytics features while serving the Asia-Pacific and Latin American markets.
After a brief stint at a large digital ad agency, I launched my own consultancy, and ultimately 10ZING Digital with my co-founder, Juan.
I studied psychology and economics at Columbia University with a focus on quantitative methodology that prepared me for a data-driven approach to digital strategy.
I began as an analyst at a large agency, and rose to manage a team tasked with launching and optimizing ads across all channels. I then moved to the client side, overseeing online acquisition for finance, retail, fashion and travel companies with multi-million dollar budgets.
My focus shifted to high-growth startups where I cultivated a deep knowledge of social platforms, primarily Facebook and Instagram, as a source of branding and acquisition.
I bring this cumulative experience to 10ZING Digital where we strive to operate a different kind of agency based on transparency, honesty and true expertise.